BOOTS ON THE GROUND
Boots on the Ground began as a design concept for a conference identity package and quickly became the theme for a broader campaign. The initial goal was to build a set of visual themes and guidelines to represent PEO STRI's vision, mission and, most importantly, the people they served - the soldier. The campaign combined the use of specific photos, textures, shapes, colors and fonts either on their own or accompanying key messaging to achieve the desired result.
Samples from 'Boots on the Ground'
